Motorcycle industry leader, pioneer joins Motorcycle Hall of Fame
May 18, 2011
The Motorcycle Hall of Fame is pleased
to announce that Parts Unlimited founder Fred Fox, who built a small
business into the largest aftermarket motorcycle, snowmobile,
all-terrain vehicle and personal watercraft accessory distributorship
in the world, will be inducted into the Motorcycle Hall of Fame as part
of the 2011 American Motorcyclist Association (AMA) Legends &
Champions Weekend at the Red Rock Casino, Resort & Spa in Las
Vegas, Nev., Nov. 18-20.
"It's not exaggerating to say that
if you ride, it's extremely likely that one or more parts on your bike,
or at least one piece of your riding gear, was supplied through your
dealer by Parts Unlimited or Drag Specialties," said Jeffrey V.
Heininger, chairman of the American Motorcycle Heritage Foundation,
which raises money for the Hall of Fame. "Fred Fox's reach in the
motorcycle world is vast, and he's definitely earned a place among the
greats in the Motorcycle Hall of Fame."
Fox founded Parts
Unlimited in 1967 to distribute motorcycle parts and accessories to
dealers. Today his parent company, LeMans Corporation, is based in
Janesville, Wisc., and it employs more than 1,200 people in operations
spread across the U.S., Canada and in Europe. Parts Unlimited serves
the "metric" side of motorcycling, while Drag Specialties serves the
American V-twin industry. The company's own brands include Thor
Motocross, Moose Off-Road, Icon and Z1R helmets and apparel.
Fox elevated motorcycling and the sport of motorcycle racing nationally
by creating a state-of-the-art distribution system that got parts to
dealers quickly. He also helped grow the sport by sponsoring motorcycle
racing series, as well as amateur and professional racers.
Additionally, Fox served for 14 years on the Motorcycle Industry
Council's Board of Directors or on one of the trade group's committees.
"This is obviously a very nice honor, and it's much
appreciated, but at the same time, there's a lot of people I could give
credit to for making this work," Fox said. "It's not a one-man band. We
were, at one time, up to 1,600 employees."
Fox noted that he never expected to be named to the Motorcycle Hall of Fame.
was obviously a little surprised," he said. "A lot of the people in the
Hall of Fame are pretty good racers, and I was a mediocre racer. I saw
that they were faster than me, and I was a mechanical engineer, so I
worked on the tuning side of it, and the rest of it grew out of that. I
have a lot of mottos, but one is 'Get out of bed and try to run the
business better than the day before.' We're very proud of that."
Fox joins previously announced magazine pioneer Phil Schilling in the
Motorcycle Hall of Fame Class of 2011. The remaining 2011 inductees
will be announced in random order over the next few weeks.
The Class of 2011 will officially be inducted into the Motorcycle Hall
of Fame on Nov. 18 as part of the AMA Legends & Champions Weekend.
In addition to the induction ceremony, the weekend includes the 2011
Motorcycle Hall of Fame Concours d'Elegance on Saturday, Nov. 19,
featuring some of the country's most impressive original and restored
classic motorcycles. The AMA Racing Championship Banquet closes out the
weekend on Sunday, Nov. 20, where AMA Racing amateur champions of all
ages will be recognized for their 2011 accomplishments.
Tickets for the AMA Legends & Champions weekend are now available through this online registration form: http://events.r20.constantcontact.com/register/event?llr=vw9ldxbab&oeidk=a07e3rn4juk2e3f80c1. Tickets may be ordered over the phone by calling (800) 262-5646.
The AMA Legends & Champions Weekend also includes the final round
of the GEICO AMA EnduroCross National Championship Series on Saturday
evening, Nov. 19. EnduroCross tickets are available at www.orleansarena.com/event-calendar/endurocross or by phone at (702) 284-7777 or (888) 234-2334.
The AMA Legends & Champions Weekend will be held at the Las Vegas
Red Rock Resort, a world-class spa, hotel and casino, featuring a range
of entertainment, dining and family-friendly attractions. The
facility's expansive ballrooms provide a stunning backdrop for the AMA
Legends & Champions Weekend, which is certain to be memorable for
the 2011 inductees, champions, families, friends and fans. Room
reservations are available now at a special group rate by calling (866)
767-7773 and referencing group AMA or AMERICANMOTO. Online room
reservations are available at RedRockLasVegas.com. For online reservations, use the promo code RCIMOTR.
More information about the Motorcycle Hall of Fame can be found at MotorcycleMuseum.org.
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