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The Harley-Davidson Motor Company began life in a 10-by-15 foot shed in 1903. Today – a century later – it is not only the world's longest-surviving motorcycle company, but has become an internationally recognized brand and a symbol of success and recovery in American business.

The remarkable success of Harley-Davidson may be explained by one of the basic business tenets of former Chairman and CEO Rich Teerlink, who has written in his book, More Than a Motorcycle, ". . . people are a company's only sustainable competitive advantage."

Heroes of Harley-Davidson, now owned and displayed by A.D. Farrow Co., Columbus, Ohio, tells the story of those people; the many individuals whose genius, dedication, and service to the marque and the motorcycle sport have carried the Harley-Davidson Motor Company through a century of growth to an astonishingly high level of success.

So we invite you to enter the small shed where it all began a century ago, then meet the founders and the hundreds of other heroes who have contributed to Harley-Davidson's greatness. While this exhibit endeavors to acknowledge the many women and men who have contributed to Motor Company's success, it is impossible to recognize them all, including millions of Harley-Davidson fans and customers.

Click to enlarge

Take a stroll through the "Heroes of Harley-Davidson," presented by Progressive Motorcycle Insurance, without leaving your keyboard! Click here to begin. (Free Apple QuickTime  plug-in required)