1351 YARMOUTH DRIVE, PICKERINGTON, OHIO, 43147; PH (614) 856-2222; FAX (614) 856-2221, www.motorcyclemuseum.org

M08009
June 9, 2008
FOR IMMEDIATE RELEASE

Contact: Anne Szczesny
Phone: (770) 649-0880 EXT. 303
E-mail: aszczesny@brandwaregroup.com

'MOTOSTARS: CELEBRITIES + MOTORCYCLES' EXHIBIT SPOTLIGHTS GENERAL MOTORS VICE CHAIRMAN AND LIFETIME RIDING ENTHUSIAST BOB LUTZ

PICKERINGTON, OHIO – The motorcycling community is rife with "car guys" who have an equally strong passion for two wheels, and General Motors Vice Chairman Bob Lutz is a bona fide member of that club. When "MotoStars: Celebrities + Motorcycles" opens at the Motorcycle Hall of Fame Museum on June 28, 2008, two of the 46 storied motorcycles on display will be Lutz's 1992 BMW K1 and 1956 Rumi 125 Super Sport, along with personal observations on his passion for riding.

The man behind legendary automobiles such as the Dodge Viper, as well as cutting-edge technology vehicles like the Chevrolet Volt electric car, Lutz is one of more than 100 motorcycling personalities spotlighted in "MotoStars: Celebrities + Motorcycles." Like all the men and women featured in this landmark exhibit, Lutz is a lifelong motorcyclist. He began riding at the age of 18, although at first his parents limited him to a scooter instead of a high-performance motorcycle. His first ride was a 125cc MV Agusta scooter, but he soon convinced his parents that big wheels were safer than small ones and moved on to a Rumi 125 Super Sport motorcycle. Little did they know that at the time it was the world's fastest street-legal 125cc bike.

"Here was a 125 which you could engage in racing on the highways and byways of Switzerland, and you could literally wax people who were riding with up to 350cc," Lutz said of the Rumi. "I loved that bike." And, he still does, having purchased the same model years later for his extensive collection. This machine has been loaned to the "MotoStars: Celebrities + Motorcycles" exhibit.

Today, Lutz owns 15 motorcycles and he still feels the same passion for riding he did at the age of 18. "It is his love of motorcycling and his willingness to share his stories and inspire others to get out and ride that makes Bob Lutz a real-world 'MotoStar,'" said Mark Mederski, executive director of the Motorcycle Hall of Fame Museum. "Our goal with this exhibit is not only to highlight well-known riders and their favorite machines, but really delve into the passion that makes the community of motorcycling such an integral part of their lives."

Lutz is one of many prominent personalities contributing motorcycles and memorabilia to the "MotoStars: Celebrities + Motorcycles" exhibit. Notable actors, artists, athletes, musicians, and bike builders have also provided priceless machines and exclusive ephemera for the momentous exhibit. Celebrity riders, Motorcycle Hall of Famers, industry leaders and enthusiasts will gather on the grounds of the Motorcycle Hall of Fame Museum in Pickerington, Ohio, Friday, June 27, and Saturday, June 28, 2008, to celebrate the grand opening of the "MotoStars: Celebrities + Motorcycles" exhibit. A VIP gala and charity auction will kick-start the weekend on Friday, June 27. Saturday events will include a panel discussion with celebrity motorcyclists and the official exhibit ribbon-cutting ceremony. All weekend events are open to the public. More information can be found at www.motorcyclemuseum.org.

Play a Starring Role: How to Contribute

Following the exhibit's installation at the Motorcycle Hall of Fame Museum, a national tour of "MotoStars: Celebrities + Motorcycles" is planned. Manufacturers, builders, collectors or individuals interested in lending appropriate bikes or ephemera in support of "MotoStars: Celebrities + Motorcycles" are invited to contact exhibit curator David Morris at damorris@motorcyclemuseum.org or (386) 852-9898.

Issued: June 9, 2008

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The goal of the Motorcycle Hall of Fame Museum, located on the campus of the American Motorcyclist Association in Pickerington, Ohio, is to tell the stories and preserve the history of motorcycling. The Motorcycle Hall of Fame honors those who have contributed notably to the sport, and three major exhibition halls showcase the machines and memorabilia that have shaped motorcycling. Museum hours are 9 a.m. to 5 p.m. daily; closed on New Year’s, Easter, Thanksgiving and Christmas. Adult admission is $10 per person; $5 for AMA members; $9 for members of other national motorcycling organizations; $8 for seniors; $3 for students age 12 to 17; children age 11 and under are admitted free. A special family rate of $25 admits parents and all single children under age 18. For more information, call (614) 856-2222, or visit www.motorcyclemuseum.org.