The American Motorcyclist Association (AMA) understands how valuable privacy
and uses personal information and how you can make your privacy preferences known.
- AmericanMotorcyclist (including www.AmericanMotorcyclist.com, www.AMADirectlink.com, www.ama-cycle.org and home.ama-cycle.org)
- AMA Members Only
What personal information do we collect?
Accessing content on AmericanMotorcyclist
You can access our Web site’s homepage and browse all of our content, except
that designated as “members-only,” without disclosing personal information.
We collect only non-personal information such as your computer’s IP address,
your domain name, your operating system and your browser. This information is used
to evaluate how you and other visitors use the AMA Web site and is not used to track
your name, e-mail address or other personal data.
AMA Members Area content
To access members-only content, you must first be an AMA member. AMA members
must provide their AMA number, ZIP code and e-mail address to create a username
and password, which is then used to access content in the Members Area.
Personal information we collect
If you choose to join the AMA online, we will ask for personal information, including
your name, address, telephone number, e-mail address, gender, birth date and riding
preferences. This information is used for correspondence related to your membership
and, if you instruct us to, may be used to contact you regarding certain other benefits
or products of the AMA, AMA Pro Racing and the Motorcycle Hall of Fame Museum, and
We may also ask for personal information when you participate in other activities
on the AMA Web site, including online shopping and our e-mail newsletter,
The AMA realizes that children may visit and use the AMA Web site. Therefore,
we encourage parents, guardians and teachers to monitor children’s use of the Internet.
Children should always get permission from their parents before sending any personal
information about themselves over the Internet, to us or anyone else.
content, to record votes for our online polls and to track membership
You can set your browser so that it will not accept cookies. Doing so, however,
will prohibit you from accessing certain features of the Web site, including
content in the Members Area. You can use your browser’s help feature to learn more about disabling cookies.
We do not partner with or have special relationships with any ad server companies
such as DoubleClick.
The AMA is not responsible for the content or privacy policies of Web sites to
which it may link.
Non-US customer information
The AMA’s Web sites are located in the United States and the AMA collects, stores
and processes your personal information in the United States. The United States
may not offer a level of privacy protection for your personal information as great
as is offered in the country in which you live.
How do we use your personal information?
Our primary purpose in using personal information we collect is to provide service
for your AMA membership and provide you with products and services you request,
such as gift shop purchases, e-mail newsletters, and access to members-only content
on our Web site.
On occasion, if you instruct us to, we may also use your membership information
to send you information about special offers, benefits and services provided by
the AMA and its affiliates. If you do not wish to receive this information, please
let us know by calling us at (800) AMA-JOIN, e-mailing us at
writing to us at 13515 Yarmouth Dr., Pickerington, OH, 43147.
From time to time, if you instruct us to, we make our membership list available
to other reputable organizations whose products or services we think you might find
interesting. If you do not want us to share your address with other companies or
organizations, please let us know by calling us at (800) AMA-JOIN, e-mailing us
at firstname.lastname@example.org or writing to us at 13515 Yarmouth Dr., Pickerington, OH, 43147.
You can tell us if you do not want to receive information and offers from the
AMA and its affiliates, other organizations or both by calling us at (800) AMA-JOIN,
e-mailing us at email@example.com or writing to us at 13515 Yarmouth Dr., Pickerington,
The AMA does not send unsolicited e-mails. If you have elected to receive one
of our e-mail newsletters and do not wish to continue receiving it, simply unsubscribe
using the instructions provided in the e-mail.
How to access and update your personal information
You can update your AMA membership information online (you will need your AMA
membership number and ZIP code). You can also access and update your information
by calling us at (800) AMA-JOIN, e-mailing us at
firstname.lastname@example.org or writing to
us at 13515 Yarmouth Dr., Pickerington, OH, 43147.
Security of personal and payment information
When we transfer and receive certain types of sensitive information such as financial
information, we redirect you to a secure server running SSL encryption technology.
We also have appropriate security measures in place in our physical facilities to
protect against the loss, misuse or alteration of information that we have collected
from you at our site.
How to contact us
We can be reached via e-mail at email@example.com or by telephone at
Our postal address is:
American Motorcyclist Association
13515 Yarmouth Dr.
Pickerington, OH, 43147
From time to time, we may use customer information for new, unanticipated uses
not previously disclosed in our privacy notice. If our information practices change
at some time in the future, we will post those changes here.
Browser – A program that allows a user to find, view, hear and interact with
material on the World Wide Web. Mozilla Firefox and Microsoft Internet Explorer
are examples of popular browsers.
Cookies – Small text files that Web sites place in your computer to help your
you have voted in one of our online polls and to verify that you are signed in to
our members-only area.
IP Address – A unique number that specifically identifies each individual computer
on the Internet. Depending on how your computer is connected to the Internet, it
can either be a fixed set of numbers, or it can change each time you connect to
your network or Internet service provider.
SSL – Secured Sockets Layer is a protocol that transmits your communications
over the Internet in an encrypted form. SSL ensures that the information is sent,
unchanged, only to the server you intended to send it to.